At Great Lakes^®, We believe in...

Our brands are our promise to our consumers - they are each a promise that the consumer will receive an excellent quality product day in and day out. Our goal is to deliver this promise each and every day where ever our products are sold. We constantly strive to improve our brands to better suit the needs of our consumers.

Our strength comes from our team - Great Lakes as an organization is collectively stronger than each of us as individuals. We are committed to each other through our commitment to Great Lakes and through our commitment to the strong brands we make and sell. As a team, we work for a common boss. The consumer is our boss.

As committed team players, we each recognize our responsibility to each other and our consumers. Only through the delivery of our individual best can we realize our collective success. No matter what role we play in the business, we conduct ourselves as responsible professionals. We do not pass our failures on to others.

At Great Lakes, we believe in working for agreed results. We believe in developing a corporate culture that allows each of us to grow and develop through a process of rationally evaluating the results of our planned actions together with our managers and corporate peers. This creates efficiency and it is efficiency which drives our profitability. Profit is what makes us strong.

Innovation is a key competitive advantage that we use to succeed where others have said it could not be done. At Great Lakes, we are constantly working to build a learning organization to over come the challenges we face. We do not believe that something is impossible until we have proven to ourselves beyond a shadow of a doubt that it is impossible for our team. We do not accept the conventional simply because it is conventional.